Carrie Schein’s family and fashion roots lie within the bustling glamour of New York City. Her years of buying and merchandising experience at Saks Fifth Avenue, along with her dynamic, family-filled life, inspired her to create Carrie’d NYC: a vast collection of statement, customizable handbag straps that reflect the wearer’s individual personality and style.

In 2016, Carrie became convinced that there was a niche in the market she had to fill. As a busy woman juggling multiple projects and priorities, she wanted to help like-minded women recapture a sense of unique style, so she developed a tailor-made, practical way for women to easily customize and reinvent their handbags for years of versatility and use. As an industry veteran, Carrie merged her extensive travels and insider knowledge, along with the colorful culture of her Texas upbringing, to create fashion-forward designs that bring head-turning vivacity to every handbag…both old and new.

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